The Barcode is Evolving.
Don't Get Left Behind.
GS1 Digital Link is replacing the UPC barcode. Closient is the easiest way to upgrade your packaging for the future of retail, regulation, and consumer connection.
This isn't just a trend.
It's the new standard.
The world of packaging is shifting. Retailers, regulators, and consumers are demanding more than a beep at checkout. They want data, transparency, and connection.
2D Codes are becoming a requirement
By 2027, GS1 Digital Link will be the global standard for point-of-sale scanning.
Your current setup is not enough
Static packaging is a dead end. Digital Link opens a direct channel to every customer.
Finally, a platform that makes sense.
No complex integration. No headaches. Just results.
Deploy
Put the code on your packaging. It works as a standard barcode and a web link.
Manage
Update where the code leads at any time. Track scans. Manage your product's lifecycle.
No account required. Enter any GTIN and see it in action.
Take Control of Your Product's Identity
Closient gives you the power to manage every aspect of your product's digital life, instantly and globally.
Control the Experience
Direct customers to exactly what they need — marketing, manuals, or support — based on context.
Control Compliance
Update ingredients, allergens, and regulatory data instantly without reprinting packaging.
Control Recalls
Push live safety alerts to every product instantly. Protect your customers and your brand reputation.
Control Sustainability
Share your recycling info and sustainability story directly with the consumer.
Built for teams that can't afford downtime.
Your QR codes are printed on millions of packages. The resolver behind them needs to be as reliable as the products they represent.
GS1 Conformant
Validated against the official GS1 Digital Link resolver conformance test suite.
99.9% Uptime SLA
Multi-region infrastructure with automated failover and real-time monitoring.
API First
Full REST API with SDK support. Automate trade item creation, resolver rules, and analytics.
Enterprise Security
SSO, role-based access control, audit logging, and API key management.
Free Hosted Product Pages
Every product gets a free, public page with structured data that AI assistants, search engines, and consumers can all understand.
- AI-friendly structured data (Schema.org, JSON-LD)
- Automatically linked to active recalls and safety notices
- Rich product info: ingredients, allergens, images, certifications
- No cost, no catch — hosted forever on closient.com
Your product's home on the web
One scan. Full product story. Always up to date.
Learn the Standards
Understand the technologies and regulations driving the transition to 2D barcodes.
Ready to Future-Proof Your Products?
Join the brands that are already defining the next era of retail.
Get Started FreeNo credit card required. Cancel anytime.