The Closient Platform
A complete GS1 Digital Link ecosystem for brands, manufacturers, and retailers. Everything you need to create, manage, and optimize product experiences through 2D barcodes.
Everything included
Resolver & Routing
- GS1 Digital Link parsing with support for all key AIs (GTIN, lot, expiry, serial).
- Policy-driven destinations by linkType, locale, device class, and campaign context.
- Automatic fallback to hosted pages if an external link becomes unreachable.
- Context query parameter for warranty cards, manuals, ESLs and custom use cases.
Product Registry & Codes
- Create products and variants; assign GTINs; map retailer or marketplace identifiers.
- Generate GS1-compliant QR/DataMatrix and EAN/UPC; export SVG/PNG/PDF instantly.
- Batch/lot and serial support for traceability and manufacturing automation.
- Flexible hosted pages with rich product information and analytics.
Manufacturing API
- Integrate directly on your production line - request GTINs, generate QR codes, and assign lot and serial numbers in real time.
- Simple REST endpoints for creating and retrieving Digital Links on demand.
- Supports secure authentication, rate limiting and asynchronous job creation for high-volume runs.
- Perfect for connected packaging, smart labels and automated serialization.
Consumer Experience
- Display recall and safety status, expiry awareness, substitution guidance.
- Ingredients, nutrition and allergen highlights at first view.
- Manuals, videos, firmware and replacement parts all centralized.
- Ownership registration with proactive notifications.
- Recyclability and sustainability messaging to reinforce trust.
Pricing & usage
Your first Digital Link is free and stays free. Our pricing is intentionally fair and transparent - based entirely on how much you use the platform, not on the number of users or seats. You only pay for what you actually scan or resolve.
- Per-unit pricing based on trade items, batches, and serial numbers. No per-scan fees.
- No setup fees or minimums. Scale from one product to millions.
- Free Starter tier with 10 trade items. Introductory discounts on per-unit prices.
- Predictable monthly subscription plans for budgeting and financial reporting.
Why These Features Exist
Future-proof packaging
Digital Link lets you change destinations as campaigns and products evolve - without reprinting. If a URL fails, Closient automatically provides a minimal hosted page so your customers never reach a dead end.
Manufacturing & automation
The Closient API allows packaging lines and connected devices to generate serialized Digital Links at the time of production. This ensures each physical unit has a traceable, scannable identity linked directly to its digital record.
Retail & operations
Batch/lot and expiry qualifiers enable recall and substitution flows, while serial identifiers connect post-sale data, warranty, and service. Context parameters help attribute shelf or store performance accurately.
Trust & compliance
Consumers and regulators alike can access consistent, authoritative information - from safety and ingredients to environmental messaging - directly through each QR.
Governance at scale
Organizations maintain control of their brands, while granular permissions protect product data. Analytics support audits, sustainability metrics, and operational reporting.
Affordability & growth
Small brands can start free with 10 trade items. Paid plans offer higher limits and additional features. No hidden costs, no per-scan fees.