Solutions for brands, manufacturers & retailers
Whether you're building brand loyalty, streamlining operations, or enhancing retail experiences, Closient provides the tools you need to succeed in the era of intelligent packaging.
Brands & Marketing
The challenge
- Packaging is static, but campaigns and product information change constantly
- Consumers expect instant access to ingredients, sustainability claims, and authenticity verification
- Traditional barcodes can't differentiate between retail, warranty, or recall contexts
- No visibility into which products are being scanned, where, or by whom
With Closient
- Update destinations and content without reprinting packaging
- Route scans to product pages, sustainability stories, or campaign landing pages based on context
- Build trust with transparent ingredient lists, certifications, and recall status
- Track scan analytics to understand customer engagement and optimize campaigns
Manufacturers & Operations
The challenge
- Production lines need real-time serialization and lot tracking for compliance
- Manual barcode generation is slow and error-prone at scale
- Recalls require precise traceability to specific batches or units
- Integration with existing ERP and MES systems is complex and costly
With Closient
- Generate serialized Digital Links directly on the production line via API
- Automate lot and batch assignment with full traceability
- Enable precise recalls by targeting specific lots or serial numbers
- Simple REST API integrates with any manufacturing system
Retailers & Commerce Teams
The challenge
- Customers scan products in-store but can't access detailed information or online purchasing options
- Expired or recalled products remain on shelves without clear visibility
- Bridging physical and digital commerce requires custom solutions for each brand
- No standardized way to track which products drive online conversions
With Closient
- Route in-store scans to product details, reviews, and online purchase options
- Display expiry dates and recall status automatically for shelf management
- Provide consistent digital experiences across all brands using GS1 standards
- Track scan analytics to understand consumer engagement across products
Ready to get started?
Start with your first GS1 Digital Link QR code - free forever.