No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo 250 mL/ 8.5 oz

What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness
- Color Safe
- Dryness

Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair

Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: An essential addition to any blond-maintenance routine, this highly concentrated purple shampoo not only cleanses and tones but also hydrates and repairs. Its sulfate-free formula produces a rich lather that neutralizes brassiness and boosts brightness after just one use. It’s designed for all shades of blond, lightened, and gray hair—whether your shade is natural to you or created by a stylist using an all-over color or balayage technique.

Olaplex products are thoroughly tested in accordance with industry standards in house and by independent third-party laboratories for safety and efficacy.

Clinical Results: When compared to 3 of the top US purple shampoos (in premium retail and salons) in 2022, this product produced:
- 3X brighter hair

In an independent consumer-perception study of 60 women with bleached/color-treated blond hair:
- 91% agreed hair was less brassy