Lock-It Color Correcting Eyeshadow Primer Deep

What it is:
An eyeshadow primer that color corrects and primes lids according to skin tone, creating a smooth, even base for audacious eye looks.

What it does:
Lock-It Color Correcting Eyeshadow Primer is the first eye primer to feature five shades that target discoloration and smooth the appearance of imperfections according to your skin tone. Unlike one-shade-fits-all primers, KVD Vegan Beauty's formula color corrects your specific skin tone to neutralize lids so that you can show off super-saturated, true color payoff. In an easy-to-use twist stick, this primer features 16-hour wear and Multi-Faceted Color Correcting Pigments for a smooth, even canvas that keeps eye looks in place while keeping them vibrant. With this eye primer, eyeshadow applies pure and true, color payoff is intensified, and eye looks stay fade-proof and crease-free for lasting wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
While this eye primer is formulated for all skin types, it’s especially effective on oily eyelids and in hot, humid climates.

Artistry tip: Apply Lock-It Color Correcting Eyeshadow Primer along the lower lash line to prep for a smoky eye look. Extending the primer from your lid down to the lower lash line ensures that shadow and liner stay locked in place.

Research results:
In a consumer study on 30 volunteers within 24 hours:
- 100% agreed this product stayed on their eyelids at least 8 hours
- 100% of users agree this product has a lightweight feel on their skin
- 100% of users agree this product is easy to apply
- 96% agreed this product applies smoothly
- 93% of users agreed this product prevented their eye makeup from creasing throughout the day
- 90% agree this product evens the skin tone of their eyelids
- 90% agreed this product kept their eye makeup fresh and radiant throughout the day
- 86% of users felt this product helped their eye makeup stay in place all day